Onshore Wind Digital Awareness & Education Campaign: Insights from Nova Scotia
2026-07-23 13:00 - 14:00 (America/Halifax)
July 23, 2026 1:00pm – 2:00pm ADT

Presented by MQO Research & M5

This webinar presents key findings from a digital awareness campaign focused on onshore wind in Nova Scotia. Drawing on campaign performance data and province-wide survey research, the session explores how audience knowledge, attitudes, and behaviours shifted in response to a research-based, targeted digital campaign.
The webinar will provide a high-level summary of the research approach, the campaign strategy and targeting it informed, the messaging decisions behind it, the performance results, and practical takeaways for designing evidence-based awareness campaigns.
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