Onshore Wind Digital Awareness & Education Campaign: Insights from Nova Scotia
July 23 @ 1:00 pm - 2:00 pm
July 23, 2026 1:00pm – 2:00pm ADT
Presented by MQO Research & M5
This webinar presents key findings from a digital awareness campaign focused on onshore wind in Nova Scotia. Drawing on campaign performance data and province-wide survey research, the session explores how audience knowledge, attitudes, and behaviours shifted in response to a research-based, targeted digital campaign.
The webinar will provide a high-level summary of the research approach, the campaign strategy and targeting it informed, the messaging decisions behind it, the performance results, and practical takeaways for designing evidence-based awareness campaigns.