ERTH Unveils Refreshed Branding
June 25, 2025
ERTH is excited to unveil refreshed branding that reflects their ongoing commitment to modernization, innovation, and progress.
The refreshed branding retains ERTH’s recognizable brand colours and legacy font, while reimagining the four blocks that have long symbolized their diverse capabilities and services. The new design presents a clean, modern look that is adaptable across both digital and physical applications.
“As we modernize our fleet, grid, technology and facilities, now is the time to modernize our brand as well,” said Chris White, President and CEO of ERTH Corporation. “Our refreshed branding honours our legacy while embracing a clean, modern look.”
The rollout of ERTH’s new branding will follow a phased approach. Digital assets will be updated immediately, while print materials will be refreshed gradually as existing stock is depleted to reduce waste and cost. Large-scale assets such as signage and fleet vehicles will be updated over time.
This brand refresh is more than just a visual update, it represents ERTH’s dedication to continuous improvement and to delivering exceptional value to the customers and communities they serve.
