OmniCable Expands Industry-Leading Redistribution Portfolio with New Dura-Line Partnership
April 8, 2025
OmniCable announced it has partnered with Orbia’s Connectivity Solutions business, Dura-Line, a manufacturer and distributor of telecommunications conduit, cable-in-conduit, and other high-density polyethylene (HDPE) and connectivity infrastructure solutions.
The partnership expands the market opportunity for Dura-Line, providing the company with a redistribution offering with localized stock for its typically freight-intensive duct, while OmniCable solidifies itself as an all-in-one broadband solution provider to distributors.
“Dura-Line is the most trusted and most widely recognized leader in HDPE solutions that serve telecommunications, transportation, and network electrical markets,” said David Bemoras, President, Communications Division, OmniCable. “This inventory expansion completes our initial business phase to become a single source solution for duct, fiber, connectivity, vaults, and aerial hardware – enhancing our distribution partners’ ability to sell and serve their end-user markets.”
OmniCable is heavily stocking HDPE conduit along with all coupler and tape accessories from Dura-Line, while extending its no minimum order quantities, custom cutting and expedited shipping solutions to distributors.
“OmniCable offers us an efficient way to extend our market reach by leveraging their established customer relationships, from some of the largest electrical distributors in the industry to smaller or geographically dispersed locations,” said Gary Cassidy, Senior Manager, District Sales, Dura-Line. “By expanding the reach and visibility for our products through OmniCable, we can penetrate new markets, increase sales, and enhance our brand visibility without the need for additional financial investment.”
