CES Transformers Welcomes Eduardo Alvarado as Vice President of Sales and Marketing, Canada
June 23, 2026
CES Transformers is pleased to announce the appointment of Eduardo Alvarado as Vice President of Sales & Marketing, Canada.
Eduardo joins CES with more than 20 years of leadership experience in companies such as Hitachi, ABB, Siemens and others where he focused on across sales growth, account management, business development, sales operations, and marketing. Throughout his career, he has built a strong reputation for driving business growth, developing strategic customer relationships, and leading high-performing sales teams in competitive and evolving markets.
With a unique combination of technical expertise and commercial leadership, Eduardo brings valuable insight to the CES team. He holds an MBA as well as a Bachelor of Science in Mechanical Electrical Engineering, providing a strong foundation in both business strategy and engineering principles.
As Vice President of Sales & Marketing, Canada, Eduardo will lead the development and execution of CES Transformers’ sales strategy across the Canadian market while supporting opportunities within the United States. His focus will include expanding market presence, strengthening customer partnerships, identifying new growth opportunities, and supporting the continued success of CES and its customers.
“Eduardo’s experience, leadership, and customer-focused approach make him an excellent addition to our team,” stated Tony Di Franco, Executive Vice President of Sales & Marketing. “As we continue to grow our business and strengthen our position in the industry, his expertise will play a key role in helping us achieve our strategic objectives.”
